Soc Lecture 11/26/2013
Unit 5: Social Change
Gradual Structural Change (U.S.)
Gradual Structural Change (Global)
Making Change (Social Movements)
Making Change (The Power of Sociological Reflexivity)
Gradual Social Change
Hard to see this change if you’re embedded in the middle of it
Think about a previous era to see a stronger contrast
Easy to gradually adapt without stopping to reflect on how these changes are shaping our lives
Introduction to his book, Globalization Questions:
Is it happening? Hownew is it?
What are its keyfeatures ?
What are itscauses ?
What are itsconsequences ?
Is igood bad ?
Globalists vs. Skeptics [empirical]
Globalists – yes it’s happening, yes it’s important, relatively new
Skeptics – consequences aren’t as big, not as new
Advocates vs. Opponents [normative/moral debate]
Advocates – optimistic side – globalization is positive
Opponents – pessimistic – negative consequences
The term globalization is fuzzy/imprecise
Specify what you’re talking about
Freemarket capitalism is the global norm Multinational corporations
Global trade organizations
Economy went “global” long ago
Uneven: more regional than global (NAFTA, EU)
Unstable (Euro crisis)
The recipe for economic growth worldwide: “A rising tide lifts all boats”
Encourages outsourcing from U.S.
Reinforces (doesn’t solve) global inequalities
“McDonaldization”: Crass standardization of goods and services
Degrades labor conditions internationally
Outsources environmental costs
Awareness of other peoples and places ▯ global consciousness
Cultural homogenization (global media, culture, products, etc.)
Skeptics “Glocalization” – globalization + localization
Persistence of local cultures
Hybridity, not homogeneity
Engine of cultural innovation
Mutual understanding and sympathy across cultures
Erodes local cultures
Threat of “others” leads to entrenchment of local identities, fundamentalism, “clash of civilizations”