UC 270 Lecture Notes - Lecture 6: Design Thinking

• School: U of M
• Department: University Courses
• Course: UC 270
• Professor: Eric B Fretz

Document Summary

Uc 270 dis fri, 9-23-16 design thinking. Customers/people your thing is geared towards drive product/service/experience. Empathize and define: understand who you are targeting, and create something to better their life. Ideate: you know what it is baby. Prototype and test: do(cid:374)"t spe(cid:374)d (cid:373)o(cid:374)e(cid:455) or ti(cid:373)e o(cid:374) creati(cid:374)g so(cid:373)ethi(cid:374)g that is useless. Make a (cid:373)ock of (cid:455)our idea and go figure out if people like it or not. Focus o(cid:374) users" e(cid:454)perie(cid:374)ces; especiall(cid:455) their e(cid:373)otio(cid:374)al o(cid:374)es: observe behavior and ask questions, use emotional language to describe products to users. Use prototypes to explore potential solutions: range from low-fi (paper) to hi-fidelity. Contextual inquiry a form of ethnographic study in which researchers observe users in their natural environment. Customer journey map/user flows translates the steps a user currently takes through a system or service. Personas fictional archetypes of users which represent stories, needs, behaviors and characteristics of real users interviewed.