COMM 289 Lecture Notes - Lecture 7: Reality Television, Extreme Makeover, Product Placement

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 289
• Professor: Sut Jhalley

Document Summary

Comm 289 lecture 7: change the ratio, how, try to bring down the cost of the program while maintaining audience levels. This is why reality tv works, it is cheap. You could also have an advertiser sponsor a segment of the program, making the cost smaller: make the program shorter. Audience watched advertising longer: ex) two extra 30 second slots, 1 minute less of programming. Profit is now million; the ratio is now 4 to 10 instead of 4 to 8: have two messages on the screen at the same time. Credits on while the next program begins, 30 seconds of extra ad time. Overlapping information: over the last thirty years, advertising has grown immensely. It was used to 9. 5 minutes and hour. It is now 17 minutes an hour and growing: time compression of shows, squeeze 23 minutes down into 22 minutes.