COMM 289 Lecture 6: Comm 289 Lecture 6
27 Sep 2018
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Document Summary
The living room: our consciousness is in the living room . Where people are engaged in television, in the message. Now would be anywhere where you can access a smartphone. You are working when you are watching tv. You are watching, which causes an exchange between: the living room producers and advertisers. Income: average cost of a 30 second network ad in 2014 was ,000, based on just prime time sales (8-11 pm) (when viewing is at its highest): One network income for week (3 hours a day) = million. Expensive because that"s when people are watching (primetime) Capernick was so important because he did it at the center of a culture, football. The voice = ,000: broadcasting time breakdown, advertising (6 minute, we watch much more than we used to, it"s just fragmented, various media ad prices. Time stamp 23:13: program (24 minutes, costs, ex) costs ,000.
