PSYCH 360 Lecture Notes - Snack, Social Comparison Theory, Observational Learning
27 Feb 2013
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Document Summary
Attitude: a positive, negative, or mixed evaluation of people, objects, or ideas. Pairing the attitude object with a positive or negative experiences. Krosnick 1992, subliminal conditioning: show photos of strangers and flash subliminal images that evoke certain feelings ( a picture of a werewolf, a party, newly weds, open heart surgery). Reinforcement or punishment for expressing a given attitude. Do our views agree with the views of others: clue to accuracy, validation. People like or respect influence our attitudes. Liking something because it had positive experience (or vice-versa) Self-perception theory (d. bem, 1967: examining your own behavior to infer your attitude. Helps organize and structure knowledge about the world. Attitudes aid in the interpretation of new stimuli: enables rapid reasoning to attitude relevant information. Rapid evaluative judgments: good or bad; approach or avoid. Attitudes facilitate expression of central values or beliefs.
