Lecture on March 7th: Social Influence

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Department
Psychology & Brain Sciences
Course
PSYCH 360
Professor
John Bickford
Semester
Spring

Description
Social Psychology, Lecture on March 7 th Social Influence The process by which the actions of an individual or group affect the behavior of others.  conformity, compliance and obedience. Social norms:  rules for expected or acceptable behavior. o scripts, rituals, customs, and traditions. o often vary by culture. o may vary by subculture. Conformity: Comprehensive definition,  behavior or belief that moves toward a group consensus as a result of real or imagined group pressure. Simpler definition,  yielding to group pressure. Informational influence: Conforming to others because we think they know more than we do.  others are more knowledgeable.  judgment is ambiguous. Sherif: group consensus (norm formation).  ambiguous judgment. o auto kinetic effect.  had the participants judge how much a laser pointer moves in a dark room (when in fact it does not move at all). Initially, they gave their own individual answers but after more trials were completed the individuals answers started to converge until they were all along the same answer.  people take into effect what other people think. Normative influence:  Going along to get along. Conforming to avoid the negative social consequences of appea
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