Social Psychology, Lecture on March 7 th
The process by which the actions of an individual or group affect the behavior of
conformity, compliance and obedience.
rules for expected or acceptable behavior.
o scripts, rituals, customs, and traditions.
o often vary by culture.
o may vary by subculture.
behavior or belief that moves toward a group consensus as a result of real
or imagined group pressure.
yielding to group pressure.
Conforming to others because we think they know more than we do.
others are more knowledgeable.
judgment is ambiguous.
Sherif: group consensus (norm formation).
o auto kinetic effect.
had the participants judge how much a laser pointer moves in a dark room
(when in fact it does not move at all). Initially, they gave their own
individual answers but after more trials were completed the individuals
answers started to converge until they were all along the same answer.
people take into effect what other people think.
Going along to get along.
Conforming to avoid the negative social consequences of appea