POLSCI 101 Lecture : American Politics COMPLETE NOTES [Part 12] - I got a 4.0 in the course!
Document Summary
Cause people to actually move and act. Change opinion and behavior simply by airing the news. People thought it was real and people evacuated, went outside and looked for aliens. Most individuals don"t know much about politics. May be exposed to message but they can"t actually comprehend. Media doesn"t change attitude, only reinforces existing attitudes. Media interpretations have little effect on partisans. Media, through simply reporting the news, can alter how people feel about politics. Every time you turn on the news, there is a message that is consistent throughout all ideologies. Every democrat and every republican during 9/ 11 all agreed to stand by the president. Public opinion supported the president - almost 90% of all americans. Media does not do a good job of telling people what to think (persuasion) Media does do a good job of telling people what to think about.
