JOUR 1001 Lecture Notes - Lecture 5: Chatty Cathy, Terry Date, Barter
30 Sep 2016
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Document Summary
Study these notes and you"ll do great (: Creepy doll videos are indeed creepy (chatty cathy, patti playpal for example) Is it always illegal to kill a woman? postage-meter ad. From a business perspective: target audiences helps brand product. From a consumer perspective: educational social, electronic media. Radio advertising: local businesses dominate, national rare, cheaper, message life is short targets audiences. Tv advertising: people can see your product, source of entertainment, national audience availability. Cable advertising: cheaper than tv ads but doesn"t reach as big of an audience. New media advertising: hits large groups, has cost-per-click, cost-per-transaction, cost- per-thousand, and cost-per-transaction, but people easily ignore these, spam is common so people ignore a lot of this. Co-op advertising promotes local while working with national dollars. Advertiser makes a purchase with a network. The commercial airs nationwide in network programming through the net"s affiliates prestige. National broadcast still has the most revenue.
