JOUR 1001 Lecture Notes - Lecture 7: National Coming Out Day, Nielsen Ratings, Nielsen Audio
11 Oct 2016
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Date: october 11th, 2016 (happy national coming out day!) Divergent star was arrested for trespassing on private property in protest of the pipeline controversy. Ad pricing has gone down this season in comparison to last season. Nielsen and arbitron have combined to become the only company to issue media ratings. Nielsen rating service is the main service, arbitron used to be major but was bought out. Ratings measure the relative position of each station among its competitors and estimate. People aren"t fans of this company, some believe their ratings are so low quality and misrepresented. Topics discussed during lecture: ratings audience sizes. by nielsen. Highest ratings ever: 1 and 2 super bowl, 3 mash finale. Random sampling was a measurement of ratings. Used telephone surveys in 35 cities to measure radio listening (not reliable or. 1942 audimeters introduced mechanical device that recorded on paper. 1950"s television came along, nielson samples decided what survived.
