INTL-BUS-3780 Lecture Notes - Lecture 4: Body Language, Decision-Making, Word Travels
Document Summary
Culture the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmited from generaion to generaion. Ideological idea about what is right and wrong, how you should do things. Technological how they create their homes, building materials (based on what is available) Cultural borrowing when you borrow, you make it yours" and not their". Some cultures adapt more quickly than others; the us is very good about adapion: organized and integrated. Ethnocentrism self-reference criterion: self reference criterion when we are faced with something new and diferent, we rely on our past experiences in trying to idenifying and reacing to it; can get us in trouble. We must recognize that everything in another culture can be ideniied by our past experience: ethnocentrism the belief that one"s personal ethnic group is superior.
