REC 270 Lecture Notes - Lecture 9: Miniature Golf, Grant Writing, Fixed Cost
Document Summary
Pricing philosophy- marketing approach that requires the programmer to be concerned with the costs of services and how to generate the revenue to pay for them as well as designing and producing program services. Pricing: four objectives: efficient use of all financial resources, fairness or equitableness, providing maximal opportunity for participation, developing positive user attitudes. Price will determine who may or may not participate in an activity: ex: college students won"t participate in certain things because it costs too much. Price must be affordable by intended market audience. Price determines the amount of revenue an agency will receive. Two major pricing strategies: cost-based pricing, pricing not directly based on cost. Ex: taylor swift nose bleed section is or in front row. Keep in mind the role of the agency in the community and the funding available. Do we have the right to tax someone to meet recreational needs: assumptions.
