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Reference Guide

Marketing - Reference Guides

4 Pages
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Department
MBA - Master's in Business Admin
Course Code
MBA 643
Professor
All

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Description
An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes up the marketing disciplines. This detailed Guide provides assistance to anyone who requires an understanding of market research principles, strategic planning, and buyer behaviour. Marketing communications are also summarized in a chart format
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