PSYC 288 Lecture Notes - Lecture 14: Subliminal Stimuli, Mahzarin Banaji, In-Group Favoritism
Document Summary
Does it work: flashed hersey kiss subliminally during movie, nothing happens, if anything people are buying less hersey products. Subliminal perception: only works under highly controlled conditions. People do not think that regular advertising influence them very much, but it does. People think that subliminal advertising influences them, but it does not. Or other things: familiarity with stimuli, fears of appearing prejudiced, cognitive skills, sympathy rather than antipathy. Personal: personal beliefs as they relate to behaviors. Iat is on arbitrary metric: milliseconds does not = preference. Iat shoes cultural knowledge: pre-white bias for whites and blacks. Iat does(cid:374)"t" predi(cid:272)t (cid:271)eha(cid:448)ior: apple vs candy bar iat, people are faster to respond to the good words (apple) than the bad words (candy). After finished they were asked to choose between an apple or a candy bar and people overwhelmingly chose the candy. Iat shows in-group bias: cultural status iat (buicks/jello vs jag/tiramisu)
