PSYC 288 Lecture Notes - Lecture 8: Normative Social Influence

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14 Nov 2017
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Conformity is a change in one"s behavior due to the real or imagined influence of other p. Informational social influence: conforming because you think others are right. Are people lining up behind each register, or are people lining up for the first. Informational social influence: when a situation is ambiguous we rely on others as a information to guide our behavior. Leads to conformity because we believe that the others are correctly interpre situation and can help us act appropriately. Private acceptance: conforming to other people"s behavior out of a genuine belief t doing or saying is right. Public compliance: conforming to other people"s behavior publically without necess what the other people are doing or saying. Social norms: the implicit or explicit rules that a group has for acceptable behaviors of its members. Normative social influence: conforming in order to be liked and accepted by others. It is uncomfortable to appear foolish or wrong.

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