SCMS 431 Lecture Notes - Lecture 1: Grubhub, Airbnb, Customer Experience

• School: UNL
• Department: Supply Chain Management Systems
• Course: SCMS 431
• Professor: Savilana Trimi

Document Summary

Disruptive it impacts companies, competition, and careers: doing business in the on-demand economy- the economic activity created by technology companies that fulfill consumer demand through the immediate provisioning of products and services. Growth of app-driven companies like airbnb, uber, grubhub have disrupted markets. Business model- an enterprice generates revenue or sustains itself. Digital business model- refer to how companies engage their customers digitally to create value via websites, social channels, and mobile devices. Customer experience(cx)- about building the digital infrastructure that allows customers to do whatever they want to do, through whatever channel they choose to do it. Product development- it helps businesses respond quickly to changing customer demands. Stakeholder integration- companies use their investor relations websites to communicate with shareholders, research analysts, and others i market. Process improvement- an erp systems replaces dozens of legacy systems for finance, human resources, and other functional areas, to increase efficiency and cost-effectiveness of internal business processes.