AMST 1154 Lecture Notes - Lecture 9: Virtual Community, Betty Crocker, Fannie Farmer
22 Feb 2017
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Document Summary
Importance of popular culture in 20th century america. How advertising shapes american identities and attitude. Betty crocker"s reception a reflection of changing values and habits. Industrialing the food supply meant changes in distribution. Efficiency of production & decreased manufacturing cost. Adaptation for increased yield (per acre) cheaper. Large-scale production of a consistent commodity (often through means of either scientifically changing the product and/ or use of chemicals) Products of giant food processors and other manufacturers. Use of popular culture for print ads, giveaways, pamphlets, souvenirs, tie-ins. Betty crocker represents the convergence of the two. At the intersection of popular culture & advertising. Fictitious persona created by washburn crosby co. in 1921 as part of marketing campaign. Cult following of fannie farmer & other cookbook authors. Feminizing of product presentation since women controlled 80-85% consumer spending. Cut off from kitchen traditions of the past. Audience both middle class & working class immigrants.
