COMM 1117 Lecture Notes - Lecture 15: Foxconn, Niche Market, Vitamin Cottage Natural Grocers
2 May 2018
School
Department
Course
Professor
Business Argumentation
Business Argumentation: Arguments which emphasize forms of support but use strategies and styles
from public, personal, and technical spheres
Pattern in use analysis
Job Interviews and Evaluations
Human Resources use personal sphere strategies
• Managers speak with and question potential and current employees regularly. Their question
and answer dialogues have argumentative qualities.
1. The job applicant/promotion candidate have to discover facts about the business and make a
case for some action but do it indirectly in the form of asking and answering questions
a. Examples are primary form of support: things done are claims, outcomes are grounds,
connected by causal warrants
b. Anses ae ief, onise, eleant, assetie
c. Practice sessions and credibility are key
d. thinking on you feet is euied
2. The interviewer/evaluator have to gather information and justify practices of business
administration but do it indirectly in the form of asking and answering questions
a. Documentation is support for evaluative grounds
b. Future-oriented alternatives are claims
c. Interviewers must seem out qualifiers and reservations from interviewee
d. Summary statements and action-plan decisions are made in the conclusion
Business Meeting Discussions
Management activities uses technical and public sphere strategies
• Corporate managers make cases and engage in refutation on a regularly-scheduled basis
1. Organization (Discussions in business meetings are configured to allow all who are affected to
take part)
a. There are time limits on case presentation
b. Meeting agendas are brief
c. Leaders solicit opinions before decisions are made
d. Parliamentary rules of order control the path of argumentation
e. Argument summaries are recorded as minutes for distribution
2. Topics (Value choices are made explicit in business argumentation)
Value topics:
a. Profit as value
i. Short-term profitability
ii. Long-term profitability
iii. Ex. Wells Fargo bank was more profitable than its competitors during the recovery
from the Great recession. Now it appears that part of that profit came from
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