COMM 1174 Lecture Notes - Lecture 20: Product Placement, Making Money, Afrika Bambaataa
22 May 2018
School
Department
Course
Professor
Popular music as media
Addressing the following questions:
-what is the influence of commercialization on cultural expression
-how do differences in social power (access to money, control of capital, political
representation) shape media culture and vice-versa?
Stages of Mass Media
A. Novelty: Authentic Music
a. Musicians and artists
b. Experimentation
c. What is real. Them looking differently, dressing differently.
d. A lot of times, it comes from a subculture.
B. Entrepreneurial: Options Expand
a. Independent labels
b. Genres solidify
C. Mass: Mainstresam
a. Main labels buy independent labels
b. Primarily profit driven
i. A lot of product placement in music videos
D. Convergence
a. Independent artists are coming back up
Industry Conglomeration:
-3 companies own the majority of the music industry. Universal, Sony, and Warner
Rock Music
A. Novelty
a. Blurring established boundaries toward the visual
i. Before the 50s, there ere lear oudaries of stuff
ii. (masculine vs feminine, high vs low, north vs south, sacred vs secular)
1. Rock came from south, but it is also a blend of R&B and country and
western
2.
b. Importance of cultural mixing for success
i. Appropriation of black forms
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