JMC 1100 Lecture Notes - Lecture 10: Social Comparison Theory, Fiji, Mass Media
12 Jan 2016
School
Department
Course
Professor
Document Summary
He gave them very specific situations to observe. Ecological validity the extent to which a study represents the real world. Now, looking at more complex models of sociological and psychological effects. Means more significant consequences as our exposure to media and our message processing leads to accumulated effects. Over time, consuming media can lead to changes in our behaviors, opinions, and beliefs about the world. Average american watches 5. 13 hours of tv per day on television. Average 8- to 18-year-old watches 4. 29 hrs. Most households have more tvs than people. Developed his ideas on accumulated effects in his dissertation @ berkeley. Gerbner believed that culture and communication create our perceptions of reality. Culture is a system of messages and images that regulates and reproduces social relations . Tv frequently presents unrealistic views of the world. There is a constant stream of violence and crime.
