BEPP 250 Lecture Notes - Lecture 12: Marginal Cost, Carnegie Steel Company, Price Elasticity Of Demand

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Bepp 250 - business & economic public policy - lecture 12 - monopoly. Monopoly is when there is only one producer of a good with no close substitutes. With monopolies, prices depend on q: p(q) Optimal quantity occurs where mr = mc. Here we rewrite marginal revenue such that p(y) is revenue from marginal apple and y*p"(y) is loss from reducing price from all previous apples sold. Mr curve starts at the same place as demand, but is lower than demand. Optimal quantity is at the intersection of mr and mc. Optimal price given by the demand curve. Ex) the wsj calculates that the ipad costs about to make. We know demand, and can calculate mr=p(y)+p"(y)y. With linear demand mr always has the same constant and twice the slope of demand p"(y) Mr = 700 5y 5y. Market power is the ability of a firm to set prices above marginal cost.

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