LGST 240 Lecture Notes - Lecture 1: Customer Engagement, Jane Mcgonigal, Game Theory
10 Dec 2015
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Document Summary
Gamification- the use of game elements and game design techniques in non-game contexts i. e. nike plus- accelerometer in sole of shoe tracks distance, speed. You can establish goals and challenges, and you"ll receive medals and trophies whenever you accomplish them. You can compete against or be encouraged by friends. Game structure helps make running feel more rewarding i. e. zombies run- you"re being chased by zombies. Goal: go out and physically run with this app (zombies are coming closer) Game elements (the toolbox)- the pieces you have to work with to create a game. Not the whole experience. i. e. emperors & allies" elements: o o o o. Social graph- who you can play with or challenge i. e. kiosk" elements (health for groups in companies): Game design techniques- the artistic side: there are more to games than elements, think like a game designer.
