URBS 359 Lecture Notes - Lecture 15: Food Marketing, Emoji, Broccoli
Document Summary
One of the biggest influences on what people decide to buy and eat: food marketing. Pepsi was trying to push to teenagers with their emoji marketing. Added value foods people will spend more money on foods that are: more convenient. Direct advertising: estimated total food marketing budget (1999): billion, slotting fees, coupons and other marketing: billion. Slotting fee securing a more desirable place to be placed on the shelf: direct advertising: billion. Annual spending by food manufacturers: most are selling sweets and snacks soft drinks and bottled water baked goods fruits, vegetables, grains, and beans. If you use the same type of marketing techniques for helpful foods, you can increase consumption of those particular foods: i. e. a campaign looked at advertising broccoli, and the amount of broccoli consumption increased. Marketing to children: us children spend billion on food, children aren"t the ones deciding what will be bought, why companies try to focus on marketing to children:
