PSY 335 Lecture Notes - Lecture 4: Embodied Cognition, Implicit-Association Test
Document Summary
Attitude a favorable or unfavorable evaluative reaction towards someone or something. Viewing images and have to associate as good or bad, black or white, black/bad or white/good, black/good or white/bad (race iat) There are many different variation of iats race, asian, age, gender-career, gender-science, sexuality, native, etc. Do(cid:374)"t k(cid:374)o(cid:449) if (cid:449)e are really relati(cid:374)g to positi(cid:448)e (cid:271)ias (cid:894)positi(cid:448)e to(cid:449)ards (cid:449)hites(cid:895) or (cid:374)egati(cid:448)e (cid:271)ias (negative towards blacks) Could be measuring cultural awareness (african americans score more negative towards blacks, but could be just because they are culturally aware of stereotypes) When social influences on expressed attitudes are minimal. When attitudes specific to the behavior are examined. Cognitive dissonance tension that arises when we become aware that we have two inconsistent cognitions, or our behavior is inconsistent with our cognitions. Insufficient justification reduction of dissonance by internally justifying behavior when external justification is lacking. Cognition participants think experiment is boring. Behavior participants say experiment is fun.
