BUAD 307 Lecture Notes - Lecture 2: Substitute Good, Business Alliance, American Airlines
1 Sep 2016
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Document Summary
Cross section: at a particular point in time. Market share of operating systems: app developers had to choose what systems to focus on. Panama canal: expanding so larger, heavier ships can go through, port of miami: also expanding to compete with panama canal. Immediate environment: competitors, corporate partners, company: competitors: in the same market producing substitutable goods, or potential entrants, corporate partners: volkswagen group owns skoda, audi, porsche, volkswagen, Lamborghini, and bugatti: airlines, vertical alliance: between companies in different markets. American airlines and lax (different markets), retailers and manufacturers: horizontal alliance: between companies in the same market. Airline alliances between airlines to fly legs of flights with different airlines but not need to check-in luggage again: company capabilities, costco: fewer varieties but high volume of products, low cost model. World bank macroeconomic outlook, imf world economic outlook. Designing technology to act more human, not have humans get more technical in the future.
