COMM 206 Lecture Notes - Lecture 23: Billboard Liberation Front, Naomi Klein, Solidarity Action
Document Summary
Chapter 11: breeding disloyalty: recession & layoffs gave birth to new (cid:862)te(cid:373)p-culture(cid:863) for jobs. Profited companies: you(cid:374)ger ge(cid:374)eratio(cid:374)s" entrepreneurship (cid:862)me i(cid:374)c. (cid:863, 1 job for life not expected/desired. Te(cid:373)ps (cid:374)e(cid:448)er appre(cid:272)iated; (cid:448)alue of their la(cid:271)or is(cid:374)"t gi(cid:448)e(cid:374) e(cid:374)ough ti(cid:373)e to (cid:271)e. Chapter 12: culture jamming seen; removes merit principle: billboard liberation front, artistic resistance movement against overly advertised spaces, certain controversial campaigns. Camel: kids smoking: uncovers subconscious of campaign, reveals deep truth hiding beneath layers of advertising euphemisms. Chapter 17: local foreign policy: how much advertising is too much, selective purchasing. College athletics (nike sweatshops, pepsi in burma) More harm than good because students resisted and discovered immorality: e. g. discovered pepsi made in burma, which was ruled by brutal dictatorship. Good things happen to bad brands: when major logos get all the attention, they can side-step all the controversy, unless huge company connections are (cid:373)ade, i(cid:374)(cid:272)ide(cid:374)ts of a(cid:271)used (cid:449)orkers" rights are seen as irrelevant, e. g.
