MOR 465 Lecture Notes - Lecture 7: Ice Cream

• School: USC
• Department: Management and Organization
• Course: MOR 465
• Professor: padler

Document Summary

Ben & jerry"s: preserving mission and brand within unilever. How to maintain the integrity and workings of the original ben and. Jerry"s while adapting to being a part of a large multinational organization like unilever. The employees of ben and jerry"s, customers, the state of vermont, Like most large organizations, unilever is an organization that strives to maximize profits. They therefore set aside a sum of money to donate to the ben and jerry"s foundation. The amount of freedom of decision given to the employees of ben and jerry"s was reduced due to. Ben and jerry"s requiring to follow unilever"s code of business. What is the root issue the client must resolve in order to deal with this critical challenge? (explain your reasoning, succinctly. ) The root issue the client must resolve is explaining to the employee"s, investors and board of management of unilever how more support for the ben and jerry"s foundation will benefit their organization as a whole.