MOR 465 Lecture Notes - Lecture 22: Greenwashing, Kimberly-Clark, Aspen Skiing Company
30 Apr 2016
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Document Summary
Affected by the global climate change, the aspen skiing company, an organization running energy intensive resorts, is giving more consideration to becoming an environmentally friendly organization. Greenpeace, a nonprofit aimed at protecting endangered forests in. North america, has asked asc to join a campaign against kimberly- Clark, a tissue paper manufacturer with unsustainable environmental policies. If asc joins the cause against kimberly-clark, it risks getting publicity backlash for greenwashing. Asc"s board of directors they are concerned with the image of asc to rake in maximum profits and give maximum return to investors, Kimberly-clark they want to make maximum profits while maintain low costs. When environmentalists partner with large organizations, their causes are more likely to be heard/ Asc wants to be considered an environmentally sustainable organization. It is also an organization that thrives on customer satisfaction by providing over the top services to its clientele. The non profit organizations" objective is to reduce the destruction of natural resources.
