WRIT 150 Lecture 2: WP2 RESOURCE
Document Summary
But more often they simply reflect the associations that have grown up around a particular style. Beyond signals of identity, luxury goods can also provide what anthropologist grant mccracken calls bridges to. Its special value arose from glamour, with its tantalizing promises of escape and transformation and its hints of a different, better life. It is a defense of identity, culture, and imagination of the symbols of who we are and who we dream we might become. Although appreciation of history could be part of the reason why people buy luxury goods, it does not completely explain the motivation behind this particular action. Signaling, appreciation of history, and desire of belonging to part of a group collectively explain our motivation of consuming luxury goods. In short, the luxuries of others matter if we can see them. ". The question is, what does this argument for intrinsic meaning have to do with the high-end consumption that.
