JOUR 201 Lecture Notes - Lecture 15: Pr Newswire, Technorati, Five Ws
26 Oct 2016
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By providing experts, fact details, quotes, photos. These (cid:862)i(cid:374)for(cid:373)atio(cid:374) su(cid:271)sidies(cid:863) sa(cid:448)e (cid:373)edia ti(cid:373)e a(cid:374)d (cid:373)o(cid:374)ey. 40-70% of total news coverage comes from pr. Media (cid:272)at(cid:272)hi(cid:374)g: pr pra(cid:272)titio(cid:374)ers (cid:272)a(cid:374) (cid:374)o(cid:449) (cid:271)e alerted to reporters" (cid:374)eeds (cid:271)y using services such as profnet or following @helpareporter. Ne(cid:449)spapers: do(cid:374)"t u(cid:374)deresti(cid:373)ate the po(cid:449)er of lo(cid:272)al, (cid:449)eekly, i(cid:374)depe(cid:374)de(cid:374)t and/or free papers. Newswires: associated press, pr newswire and other provide information and tv stations. Magazines: editorial calendars are key; trade magazines may be important to a business/client. Television: great for local news, pitching interviews with experts, visuals surrounding events, etc. Online news and blogs: technorati used to help rank blogs; alexa still helps with websites; personalized pitches and relationships are key. O(cid:272)ial media: ca(cid:374) (cid:271)e used for (cid:373)edia relatio(cid:374)s (cid:894)(cid:862)(cid:373)edia (cid:272)at(cid:272)hi(cid:374)g(cid:863) (cid:373)ore so than pitching); pr practitioners often manage social media strategy. What are they sayi(cid:374)g? (cid:862)liste(cid:374)(cid:863) (cid:271)efore posti(cid:374)g/respo(cid:374)di(cid:374)g. Knowing what and how to share is key; multi-task and promote content across platforms.
