MIS 2100 Lecture 2: Section 2.1

• School: Utah State University
• Department: Management Information Systems
• Course: MIS 2100
• Professor: Vance Reeder

Document Summary

A leadership plan that achieves a specific set of goals or objectives such as: A product or service that an organizations" customers place a greater value on. Occurs when an organization can significantly impact its market share by being: a swot analysis evaluates an organization"s. To identify significant influences that work for or against business strategies: the 5 forces model complacent. Evaluating industry attractiveness: rivalry among existing competitors. High when competition is fierce in a market and low when competitors are more. Occurs when a company develops unique differences in its products or: product differentiation services with the intent to influence demand, buyer power. The ability of buyers to affect the price of an item product: switching cost. Manipulating costs that make customers reluctant to switch to another: loyalty program. Rewards customers based on the amount of business they do with a. The suppliers ability to influence the prices they charge for supplies: supply chain.