MKT 320F Lecture Notes - Lecture 17: Walmart, Geographical Pricing, Non-Denominated Postage
Document Summary
Key pricing policies: price flexibility, price levels over product life cycles. : based on time of day, days of the week. : prices and demand change based on where product is in its life cycle. One time price: discounts and allowances to whom and when, transportation costs who pays and how postal delivery independent of price increases same idea has been implemented in england, singapore, canada, and france never tried in the us. -to the consumer price is the cost of something. -price: price is what which is given up in exchange to acquire a good or service. -sacrifice effect of price: what is sacrificed to get a good or service. -information effect of price infer quality information based on price. -value based upon perceived satisfaction reasonable price = perceived reasonable value. -revenue: the price charged to customers multiplied by the number of units sold. Price exchanged for something of value view of consumer or user.
