RHE 306 Lecture Notes - Lecture 8: Rhetoric, Enthymeme
Document Summary
The rhetor asks the audience to believe/feel/do __________________ because they have learned/seen/imagined. In order to arrive at this conclusion, based on the rhetor"s reasons, the audience must already believe/care about/desire __________________. The enthymeme is persuasive largely because the rhetor presents the data in a way that the audience can understand/relate to: __________________. Critical formulation: the argument depends upon a key inference. The rhetor asks the audience to believe/feel/do __________________because they have learned/seen/imagined __________________. In order to arrive at this conclusion, based on the rhetor"s reasons, the audience must already believe/care about/desire. The enthymeme fails to persuade, however, because the rhetor presents the data in a way that the audience cannot understand/relate to: The rhetor asks the audience to conclude __________________after telling them. The audience will likely draw this inference because they already believe/feel/care about __________________. Critical formulation: the rhetor asks the audience to conclude. The audience will not draw this inference because they do not already believe/feel/care about.
