RTF 308 Lecture Notes - Lecture 9: Eva Marie Saint, Texaco Star Theatre
Document Summary
Mostly unregulated fcc"s (cid:862)(cid:449)horehouse era(cid:863) of regulatio(cid:374) Industry wanted something, fcc basically just gave it to them. Clunky productions, but trying to use (cid:862)i(cid:374)ti(cid:373)a(cid:272)y(cid:863) to its ad(cid:448)a(cid:374)tage. Academy of television arts & sciences 1946 = tv i(cid:374)dustry"s atte(cid:373)pt at artisti(cid:272) self- identification a. k. a. promotion. Newspaper critics love liveness of anthology dramas; revile commerce. Theatrical flavor; *not* serialized; featuring future stars (e. g. eva marie saint, james dean) Very inefficient, scheduling cut in half by 1958. Then: as art; (cid:862)high poi(cid:374)t i(cid:374) the (cid:373)ediu(cid:373)"s e(cid:448)olutio(cid:374)(cid:863) No(cid:449): as (cid:862)treasures(cid:863) fou(cid:374)d i(cid:374) the criterio(cid:374) pa(cid:374)theo(cid:374) (cid:894)ki(cid:374)es(cid:272)opes(cid:895) Hugely popular with audiences, yielded massive ratings (higher product sales for sponsors) Milton berle = brash, uninhibited host (hosted texaco star theater from 1948-56) Ed sullivan = unsmiling, but hosting big stars (e. g. beatles) (hosted toast of the town) 74m people tuned in to watch the beatles perform on ^ Then: praise dependent upon host, (cid:862)s(cid:449)ell (cid:374)o(cid:374)se(cid:374)se,(cid:863) (cid:862)(cid:373)aratho(cid:374)s through (cid:271)edla(cid:373)(cid:863)
