S W 334 Lecture Notes - Lecture 12: Creativity
Document Summary
The strategic role of creativity and innovation: the process of generating ideas, creative thinking is often referred to as, divergent, random, chaotic, capable of producing a wide range of possibilities, many of which will be useless. Innovation: selecting an idea and exploiting its potential. Innovation requires a different mode of thinking: convergent and focused, systematic and selective, rational and organized, practical, capable of producing a working solution. What does innovation look like: new work practices, new methods, and new thinking to make them work, organization-wide impact, outcome-driven, capable of being sustained over time, replicable. The journey to high performance in non-profit organizations: the journey to high performance in nonprofit organizations requires, the courage to explore and take risks. Sw334: the curiosity to consider new ideas, the commitment to learn from experiences, the determination to apply the learning in order to improve individual, team, and organizational performance.
