ENTP 3301 Lecture Notes - Lecture 11: Virgin Group, Runkeeper, Patientslikeme
Document Summary
Types of people that become successful in entrepreneurship. Did not sell gift cards, just showed links of where to buy. Which three moves were more instrumental in giftzip. com"s early success: ecommerce internet trend, eco friendly. What is entrepreneurial intensity: the innovativeness of a corporation. Discuss the entrepreneurial of: virgin group, apple, amazon, microsoft. What qualities are you looking for: diversity, smaller business units, willingness to break whats not broken, willingness to accept failure, adaptability. Passion for business: working hard on your business, your passion on it, youcastr. Wasn"t part of their life: pivot! Tenacity despite failure: keep going even if you fail, rovio mobile. Execution intelligence: how you put your idea out, and make it into something physical, getting it done, taught in school. Salary-substitute firms: common, easily available products or services that are not particular innovative. Lifestyle firms: passions, provide their owner the opportunity to pursue a particular sport, hobby or pastime.