MKT 4350 Lecture Notes - Lecture 14: Ray-Ban, Branded Content, Institute For Operations Research And The Management Sciences
9 Sep 2016
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Document Summary
The evolution of advertising in the united states. The second nineties (1993 2000: the challenge and promise and interactive media arrives, problems with new media applications disappoint many advertisers. The 00s: more hip ads and more technology (2001-present: interactive/wireless/broadband revolution, on-line ads soar. Videos for entertainment, but in the video there are products being used that are company"s products. Pepsi commercial - beyonce, pink and britney spears in roman times. Reach people that doesn"t want to watch ads. Not everything about advertising will change with new technology. Tv revenues and traditional advertising are still attractive. Learn what works and doesn"t work from the past. Advertising educates consumers: pro: advertising informs, con: advertising is superficial. Ray ban no information about sunglasses or how it helps you. Take a good look , which focuses on appearance. Advertising improves living standards: pro: ads lower the cost of products. Usually cheaper: con: ads are wasteful and help only some.
