BUS-101 Lecture 1: IGB- CH 1 Notes
Document Summary
Maximize a primary objective other than profit while producing goods or services. Ex. doctors the more you do the more you learn. Intro to global business ch 1 study guide. Business refers to both for profit and non profit organizations that provide goods and services to others. Entrepreneurs and established business people must scan the environment for opportunities. Big idea two: swot analysis helps focus business. Internal weaknesses- you don"t have to live with weakness. External opportunities- what are the opportunities that are out there for us, match strengths with available opportunities. Want to know these things about yourself, you"re not going to be strong at everything. Big idea three: define your mission and vision. Mission is a powerful, yet succinct statement of purpose. Googles mission= to organize the worlds information and make it universally accessible and useful. Toy"s r us: be the worlds greatest kids brand. Missions statement what we do vision state where were going.
