BUS-101 Lecture Notes - Lecture 29: Marketing Buzz, Customer Relationship Management, Target Market
1 Apr 2016
School
Department
Course
Professor
Document Summary
Work your way up to this position. Different non-profit ways to raise money for different causes. Marketing= creating, communicating, delivering, values of customers and society as a whole. Care about social media, buzz marketing, word-of-mouth, feedback. Marketing segmentation divide total market into groups with similar characteristics. Target marketing selecting which segments an organization can serve profitably. Positioning identifying what to sell to the target segment. Geographical segmentation dividing the market by cities, countries, states, regions. Demographical segmentation dividing the market by age, income, education, and other demographical variables. Psychographic segmentation dividing the market by group values, attitudes, and interests. Niche marketing identifies small but profitable market segments and designs or finds products for them. One-to-one marketing developing a unique mix of goods and services for each individual consumer. Mass marketing developing products and promotions to please large groups of people. Relationship marketing rejects the idea of mass marketing and focuses toward custom-made goods and services for customers.
