COM-383 Lecture Notes - Lecture 13: Direct Response Television, Storyboard, Directv
20 Oct 2016
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Technology and trends that affect the creative process. Storyboard: to highlight the key scenes from beginning to end. Don"t set out to be funny, set out to be interesting. Chick filet does a good job with humor in their print on their ad billboards. Get immediate attention: only have a short amount of time. Think about brand awareness: e. g. with mcdonald jingle and tagline throughout/ put logo at the end. Use titles to reinforce key points: can throw in taglines. Don"t save it all for the ending. Yes, this is creative work, but it persuades people to buy. Find a structure that allows you to impart a lot of information in an entertaining way. Logically map out the main resins your product or services rocks. Before you get to the concept, write the cta. Have a unique tv offer in your cta. Add an incentive on top of the offer. Bring in the phone number at just the right time.
