COM-384 Lecture Notes - Lecture 3: Phonaesthetics, Plain English
27 Sep 2016
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Chapter 3 writing to clarify & simplify the complex. Style and content viewers are volunteers, make their experience rewarding be prepared for writing to your audience the audience should be able to understand the message even if it is required reading you still have to make it accessible. Remember that good writing is writing that succeeds in communication. Most writing, whether for public relations purposes or otherwise, has one goal: to convey the message. Step 1 is knowing/deciding what you want to say. Don"t express your message in hazy, abstract terms. Before you understand the message before you begin to write. If you can"t write a short simple sentence that summarizes the point you want to make you probably need to do a little more thinking. What do you want to happen as a result of. Knowing who your intended readers or listeners are means awareness of their characteristics, values, and beliefs so you can reach them.
