COM-384 Lecture Notes - Lecture 6: Psychographic, Collective Behavior, Focus Group
29 Sep 2016
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Chapter 6: research for the public relations writer. Planning for research : you need to know a good but about research because you"ll use a lot of information unearthed through research, it generally falls into 6 broad categories ! When you analyze the steps you take when you consider making a major deacon you go through four steps in a speci c sequence often referred to as aida! Awareness the rst step is to be come aware that the product, service, or practice exists! Interest check out the advantages and disadvantages you might have in adopting the product service or product ! Desire - if you continue developing interest and if the product service or practice seems to be right for you, you might develop a preference or desire for the product or service ! Action - move the buyer to interacting ! Careful planning is central to the process and practice of professional public relations!
