COM-384 Lecture Notes - Lecture 10: Short Message Service, Ballroom Dance, Instant Messaging

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Chapter 10 email, memos, letters, reports and proposals. Email, memos, and letters they"re the frontline pieces in public relations: they help build and sustain professional relationships by maintaining a good, relevant and timely ow of information ! Proposals and reports are important to the ongoing functions of the organization especially those organizations like public relations and advertising rms that compete for the award of contracts! Additional opportunities for communicating with select publics through specialized messages! Texting is more personal and immediate and using social media is more fun ! But as a pr professional you must email frequently, because email is a required tool of the public relations professional ! People seem to pay more attention to email messages and respond to them more quickly than to paper messages! It is easy to gure out why ! Malicious codes can infect a computer through websites visited in addition to email!

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