MGT-330 Lecture Notes - Lecture 7: Dominant Design, Predictable Process

• School: University of Tampa
• Department: Management
• Course: MGT-330
• Professor: Ashley Salaiz

Document Summary

Begins w/ the birth of a new technology and ends when the technology reaches its limits and is replaced by a newer and better technology. Innovation streams: patterns of innovation over time that can create sustainable competitive advantage, phases: Technological discontinuity: performance or functional breakthrough created by a scientific advance or a unique combination of existing technologies. Discontinuous change: characterized by design competition and technological substitution: emergence of a dominant design: Dominant design: new technological design/process that becomes the accepted market standard. Indicates companies that will prosper and companies that will face technological lockout. Signals shift from experimentation and competition to incremental change. Build a creative work environment to manage sources of innovation. Use experiential approach (high uncertainty environment and flexibility) to manage innovation during discontinuous change. Use compression approach (speed innovation by compressing steps) to manage innovation during incremental change. Creativity is the production of novel and useful ideas!