MKT-410 Lecture 9: Chapter 4; Religion
Document Summary
Exam #1: religion, the impact of religion on the value systems of a society and the effect of value systems on marketing must not be underestimated. Judasim 14 million: considered the first monotheistic religion. Is both a religion and an ethnicity: animism, spirit worship, often involving magic, animistic cultures tend to be resistant to change. Most religions of the world: the world"s oldest major religion, ________ roots sprang from the traditions of the people who lived in the indus valley from about 2500 to 1500 b. c. Ramadan: ramadan is the ninth month of the muslim calendar. It is during this month that muslims fast. Ramadan is a time when muslims concentrate on their faith and spend less time on the concerns of their everyday lives. It is a time of worship and contemplation. 2: during the fast of ramadan strict restraints are placed on the daily lives of muslims.
