MKT-410 Lecture Notes - Lecture 13: Wanda Cinemas, Extortion, Business Ethics
Document Summary
Communication style: differences in communication styles, face-to-face communication. Differences in information and task processing: we perceive and reach conclusions differently, perception, arabic has over 6,000 words for camel, obtaining information, low context: us, high context: saudi arabia. Information processing: sequentially or simultaneously, focused or broad, handling principles or small issues first. Is where the social context in which what is said strongly affects the meaning of the message. Interpretation of messages rests on contextual cues; e. g. , china, Is where the meaning of the message is explicitly expressed by the words and is less affected by the social context. Put the most emphasis on written or spoken words; e. g. , usa, scandinavia, germany. Formality and tempo: level of formality in addressing business clients by first name, level of formality in addressing your boss by first name, tempo or speed i(cid:374) getti(cid:374)g (cid:862)do(cid:449)(cid:374) to (cid:271)usi(cid:374)ess(cid:863, perception of time varies in many cultures.
