MKT-450 Lecture Notes - Lecture 2: Marketing Plan, Bodybuilding Supplement, Psychographic

• School: University of Tampa
• Department: Marketing
• Course: MKT-450
• Professor: Gary Beemer

Document Summary

Price vs. value price is what they are asking for, value is the worth the customer assigns to it. The(cid:455) are(cid:374)"t just selli(cid:374)g a dri(cid:374)k, the(cid:455) are selling a lifestyle. 69% of their profit is from an area where there is no longer and upwards trend. O1: develop a nutritious high protein drink to capitalize on healthy eating and fitness trend. O2: differentiate within an existing product line super milk. T3: mitigate soft drinks decline with growing refrigerated protein drink category. Fairlife milk has effectively created this new milk product. Match strengths to weaknesses and see how they can combat each other. Applying swot and tows in capsims within your marketing plan. A very short summary (a couple of sentences) Objective: tactical steps - short term (steps you take to meet goal) What is it we plan on doing? (five different segments you could be in)