MKT-450 Lecture Notes - Lecture 4: Customer Survey

• School: University of Tampa
• Department: Marketing
• Course: MKT-450
• Professor: Gary Beemer

Document Summary

90 days no reduction (on base score) No credit terms (0 days) 40% reduction. In the rehearsal decision spreadsheet, select r&d from the decisions menu. Changing a product"s performance and size repositions it on the perceptual map. If a product is moved outside of the rough cut circles, it will have 0 sales; customers will not want that product. On the perceptual map, the magenta name is where your product will be when the project completes. A saw-tooth line shows you a product"s age before and after the revision date: r&d projects are billed at a rate of million per year. A six-month project costs thousand: material costs are driven by the position on the perceptual map and by the mtbf specification; the higher the technology and the greater the reliability, the higher the material costs. In summary, to reposition a product you would do the following: research current customer buying criteria in the courier report.