PBRL 270 Lecture Notes - Lecture 6: Business Ethics

• School: UTK
• Department: Public Relations
• Course: PBRL 270
• Professor: Candace L.White

Document Summary

Ethically wrong to give gifts to journalism. Tell the truth and you"re 90% of the way there. Arthur page society- corporate communication of at&t: tell the truth, prove it with action, listen to the customer, manage for tomorrow- make choices to bene t the future. Long term: conduct pr as if the whole company depends on it, remain calm, patient, and good humored, invitation only for those on the top (vp"s, ceo"s, etc) Ethics- value system by which a person determines what is right or wrong, fair or unfair, just or unjust. Business ethics- study of standards of conduct and moral judgments in business settings. What governs decision making: tradition- what"s been done, public opinion- what is socially acceptable, law- what is legally prohibited, morality- internal, spirituality, religion, ethics- personal beliefs. Credibility- what people think of us; how they perceive us; our image: one time to lose it all. Ethics- what kind of people we are inside; our substance.