PBRL 270 Lecture Notes - Lecture 4: Root Mean Square
1 Oct 2017
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Lots of people start in rms: clients sometimes hire people from rms, usually can choose to not work for a particular client, organization advantages. If you believe it, it"s good ethical pr. Pr important for return on investment (roi: have to demonstrate what we do works, reduce lawsuits and boycotts, action > communication, prevent loss and increase income, improve morale. Agencies: solo, small, midsize, regional, or boutique, large agencies are usually owned by conglomerates, specialized (lobbyists, political consultants, etc) Audience are the state and local elected of cials. Agency operations: counseling is emphasized, revenue comes from tactical work, new business. Tuesday, september 5, 2017: different forms for revenue. Time and materials, retainer, xed project fee, pay for replacement. Pr departments depth and commitment institutional knowledge focused attention often more localized less pressure agencies breadth objectivity worldwide network pressure to perform.
