PSYC 360 Lecture Notes - Lecture 8: Social Proof, Mass Psychogenic Illness, Normative Social Influence
Document Summary
People are more influenced by advertising than they think particularly for new products. Effective ads work quickly and increase sales substantially within the first six months they were shown. Subliminal messages words or pictures that are not consciously perceived but may nevertheless influence people"s judgments, attitudes, and behavior. Advertisements transmit cultural stereotypes in their words and images, subtly linking products with desired images. Advertisements can also reinforce and perpetuate stereotypical ways of thinking about social groups. Men are depicted as doers, women as observers. Social influence change in behavior/beliefs stemming from . Conformity a real of imaged group of others. Conformity changing one"s behavior or beliefs in response to explicit or implicit influence from others. Informational social influence the influence of other people that leads us to conform because we see them as a source of information to guide our behavior.
